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Starting with silicone kitchen utensils but with more products coming out later this year, Mr Breuer would like to create a brand for his kitchen items sold on Amazon.

Unlike consumers in stores, Amazon shoppers give you a mere few seconds to convince them to make the purchase.

How will we create a brand, product and description that will attract the consumer and persuade them to add your product to their cart?

Working with the word chef, we discussed different sounds and word that will give us trust and confidence. The brand should be easy to say and to remember, the tone should be light and corporate.

This brings us to: 

We focused on a brand that is corporate and established yet simple and easy to the eye. We incorporated all the client's suggestions for a logo that says all that and so much more.
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