Merrick sells a unique item. It’s a ready whip and it’s found in the fridge section of the supermarket. However, people did not even know that such an item was available thus the item was rarely sold.
We called all busy mothers to buy the product for a quick and easy dessert for Yom Tov. Turning around the dessert upside down we caught the attention and got the consumer to read the paragraph and then actually buy the product.