Streit is a national company selling Matzo throughout the USA. When the Matzos got a Heimishe hashgacha and was distributed to the local supermarket the item just wouldn’t sell. How can we convince the local consumers to try a product they never tasted. The Solution We created an ad campaign that focuses on Streit being a national brand selling to thousands in order to build trust. Taking it a bit further we advertised the different flavors in order to introduce the idea of flavored Matzo.
Jun 12, 2015